We take a multipronged approach to marketing your property to ensure the highest return on your investment. Here are a few of the ways we do it:
All of our properties are featured on VRBO & AirBnB
Our listings are prominently featured on the most meaningful marketing platforms, like Vrbo and AirBnB in order to access millions of vacationers searching for and booking vacation rentals online. We’ve mastered the art of gaining prominence for our listings on these site to drive more booking to our Owner’s units. For many sought-after properties and locations, these sites provide most of the lead sources. We handle all of the set up and administration of our Owner’s Vrbo and AirBnB listings.
We strongly feel this is one of the most overlooked elements of the on-line presence for lodging properties. Since most of the competition takes an amateur approach here, it’s easy for our listings to stand out and immediately communicate a sense of quality and professionalism. Not only do we have our own professional photographer photograph every unit in our program, but we also provide 3D Virtual Tours and Professional Writing services.
3D Virtual Tours
Our listings include 3D virtual tours helping ensure guests know exactly what they’re getting when booking your home. From booking to check out, virtual tours help align guest’s expectations with their experience while staying in your home, and ultimately lead to better guest reviews. Listings with virtual tours also have higher conversion rates.
One of our principals is a professional writer who has written for the likes of Inside Outside, Durango Magazine, and Ski Magazine. The narrative presentation of our lodging offerings is unsurpassed in the industry. We were recently recognized by HomeAway (the parent company of most of the vacation rental sites (including VRBO) in the world) for the quality of our listings and for the fact that we have higher clicks and conversions than most in their network which encompasses over a million listings. We presented as a panel representing the best in the industry at their recent conference and we’ve been asked twice to meet personally with their CEO and other executive team members to offer feedback on our success and experiences with their organization.
No security deposit
Wait a second, no deposit? Are we crazy? We self fund a damage program that allows your guests to simply pay a nominal percentage of their rate for $2,000 in damage coverage on your unit. Other operators have disclaimers that say they’ll charge a credit card, which are easy to dispute, or they take a small deposit, usually less than $500. Large deposits discourage guests, while low security deposits make property owners nervous. We offer the best of both worlds and we mention it right on our listings. The real beauty of this is that we don’t spend any time trying to track down, and debate who was responsible for damage. We just get it fixed quickly because we approve our own damage claims and we notify you. The expediency and efficiency of this process is one of the reasons many of our owners recommend us highly.
We answer the phone personally
and return email inquiries immediately. The statistics on this are staggering. VRBO tracks these statistics; inquiries that are responded to within 3 hours have a 57% higher chance of converting to a reservation. We don’t waste any time getting guests to book your home! One of our owners answers the call personally and if they are on the phone, they call back immediately. Email inquiries are handled within ten minutes of receipt (and we never miss one because inquiries ping our text on our phones), and we follow-up virtually instantaneously with a phone call. Wouldn’t it be great if you talked directly to the General Manager, or better yet the owner of the company when you called to book your resort reservation? That’s what it’s like when customers and owners call us – we get it and we know our success is primarily founded on how that first interaction goes with all our customers. Your success and ours are inextricably linked.
Cultivating Loyal Guest Clientele
We use a variety of techniques to cultivate loyal guest clientele that recognizes the Premier Vacation Rentals brand and returns to stay in our owners’ homes year after year. We distribute a quarterly newsletters and targeted social media campaigns to promote bookings as well as to advise our past guests and inquiries of reasons to travel to our area in the upcoming season. As our guest list continues to grow, the potency of this system increases. Our ultimate goal is to establish our brand through this process, among others, so our potential guests turn to us first and often for their travel to areas where we operate.
We pay Google for certain AdWords and strings that direct searching web users to our site and ultimately your property. This greatly enhances the number of visitors to our website. It costs money, but it also makes more money for us all.
Instant Booking on all listings
We were one of the first property managers in the country to allow “Instant Booking” of our units on listing sites like Vrbo and AirBnB. Allowing customers to instantly book a unit dramatically increases the number of bookings we receive. Guests appreciate the ability to book a unit as soon as they find what they want and the functionality is something they’re already familiar with when booking airlines, hotels, resorts, and rental cars. Guests can book their dream vacation home without waiting for us to approve their booking, or really interacting with us in any way other than our follow-up security measures. Our website also features an e-commerce lodging page which enables guests to book directly with us and bypass any booking fees charged by our channel partners. The future of vacation rentals is here.
We’re now operating in 12 distinct regional markets. This means that we have more customers calling our phone lines and emailing us for reservations. Add our thousands of former guests to whom we market to regularly, and we’re able to generate a higher percentage of leads per unit than companies without our resources. More leads mean more sales, and all boats rise in this tide.
A-rated units only
Many of our guests are repeat guests, and we continually strive to make this a larger part of our market. Many who visit our communities now just call us directly instead of perusing the listings. They know we only handle exceptionally nice product and therefore they have confidence that their vacation and the hard-earned money they are spending on it is in good and reliable hands.
We’re experts at managing yield and achieving the optimum rate at the optimum time of year for each of our properties. This means that our properties are perceived as a value to our guests while we’re actually maximizing the rates charged, occupancy, and revenue for our owners. Price is one of the most critical elements to any marketing plan. We know when to charge more and when to charge less, and we do it using an intelligent, systematic, and highly-successful strategy. We’re tuned in to and constantly evaluating our rental metrics and local area demand cycles (one of the true benefits of hiring a local company). And because we utilize sophisticated rate management systems, we’re known for outperforming the competition.
Unlike almost every short-term rental management company, we don’t make money off of erroneous “administrative” and “booking” fees. These fees are pure profit line items for our competitors, which allows them to profit off of owner’s vacation rental assets without sharing the additional revenue with the owner. These fees are counter to our fundamental values. For our owners this means higher nightly rates and more money in your pocket. For guests it means they have the opportunity to book direct with us and bypass the additional fees charged by other platforms as well, and they’re so appreciative that they often come to us without using 3rd party intermediaries like AirBnB or Vrbo. This means happier customers, more bookings, and that our owners retain a more equitable share of the revenue generated by their property.
Other channel partners
We maximize the reach of our listings by distributing our properties to as many meaningful marketing platforms as possible in order to access millions of vacationers searching for and booking vacation rentals online. We market on 50+ travel websites including HomeAway, Vrbo, AirBNB, TripAdvisor, FlipKey, Expedia, Google, Booking.com and vacationrentals.com. Access to Global Distribution Network partners like Expedia, Kayak, Travelocity, Booking.com and Google is more critical than ever, which is why individual listings and small basic operators are no longer able to compete in the marketplace for bookings. The advent of these networks fundamentally changed the way consumers behave when booking travel, and vacation rentals have been out of the loop until now. We work to find the right combination of on-line presence among the hundreds of available sites on which to list your property and incorporate them when and where it makes sense to build revenue for your residence. We monitor the inventory and rates to ensure this isn’t cannibalizing from your highest rate opportunities, and utilize the most sophisticated syndication software to enable price consistency across the wide array of channel partners where we broadcast your property. We also work with local wholesale travel operators to drive revenue to your property when it makes sense to do so.
While we don’t want to give away all of our secrets to our competitors, the above information below provides an overview of the many things we do to ensure we’re maximizing your revenue from a marketing perspective. We are constantly innovating and trying to find ways to drive quality customers to your property. After all, we’re in this business together!
THE TRULY PREMIER OPTION FOR VACATION RENTAL MANAGEMENT SERVICES AND LODGING
We are Premier Vacation Rentals Group – truly the premier option for lodging and vacation rental management. This company was founded by two principal individuals: one has over 27 years of experience in resort management, property management, homeowner relations, development, and real estate; and the other has over 10 years of experience in financial management for multi-national organizations.